Where do we want to be, how do we get there and when do we know we Essay

Where do we want to be, how do we get there and when do we know we have arrived(case studyof stora enso. www.storaenso.com) - Essay Examplemarketing logic by which the business unit hopes to achieve its marketing objectives. A marketing strategy significantly involves specific strategies for target markets, positioning, the marketing mix and the marketing expenditure levels (Kotler 2001). Each of the areas of the marketing strategy should be crafted so as to complement each other.This paper will craft a marketing strategy for Stora Enso by understanding the companionships objectives. The first part will introduce Stora Enso by a brief corporate profile. In order to asses the efficient marketing strategies to be utilized, the next section will identify strategic marketing objectives using counsel tools after which specific strategies will be developed. The paper will then discuss the implementation plan of the strategy. This report will conclude with its specific findings and mer ely recommendations. An appendix showing the companys thrusts in sustainable operation and marketing is presented.Stora Enso is an international wood products company which is engaged in the provision of customer-focused solutions to application and trade internationally. Stora Enso is basically a Finnish-Swedish pulp and paper manufacturer which was the product of the merger between Swedish mining and forestry products company Stora and Finish forestry products company Stora. The companys broad product line ranges from sawn softwood to top-class multicolor printing paper. Stora Ensos comprehensive selection includes publication papers, graphic products, office papers, packaging boards, distinctiveness papers, pulp, timber, forest and other specialty products. The company currently employs 45, 000 employees and is recognized as the fifth largest pulp and paper manufacturer in terms of revenue (Wikipedia 2006).The get-go point of crafting an efficient and appropriate strategy for Stora Enso is the formulation of the marketing strategic objectives that the company wants to achieve. It is after defining the