Tourism in the Experience Economy Essay Example | Topics and Well Written Essays - 1500 words

Tourism in the have it away Economy - Essay ExampleThe Maori people of New Zealand have had a long memoir of involvement in duty tourism and a new wave of Maori operators are seen to have emerged over the last two decades to provide experiences to meet this demand (Taylor 2001). a good deal of the tourism product in which Maori have been involved, to date, is cultural performance, such as cultural experience evenings (Maori Tourism Taskforce Report 1992). Thecultural experiences offered are commonly promoted by tour operators as traditional or authentic experiences of Maori culture.Initially the idea of experience economy became known in businesses but today it has extended its roots to tourism. Experience economy is a well thought out contribution in existing economics. Most of the economies in the past were agricultural establish economies. And agricultural based economy was based on raw materials. Then there came the industrial revolution and the leisure time became valuable a s it was short. People started getting mundane bread, ready-made clothes and tinned food. The era of manufactured goods arrived This industrial revolution lead to economic prosperity by increases wages and decreasing the number of hours worked.Today, bulk of the companies and organizations are transforming their services from services to memorable experiences. Such as Pizza Hut is liked by most of the people because it manages to host a childs birthday party. Here, the workers are the actors and people visiting those areas are the visitors and the place acts as a stage.Gilmore and Pine2 (1998) believe that the experiences and services are distinct to each other. They believe that experiences should provide a memorable activity that will remain with a particular individual for a long time. In order to achieve this and in order to direct that product, visitors must be attracted and drawn into the activity in such a way that they feel the sensation and the thrill. And in order to fe el the sensation visitors should move into in that activity. This process demands and takes highly skilled personnel who can personalize each event according to the behavioral traits, the needs and the response of the guests. Providing experiences is not an unprovoked job. It demands and requires a new supplierperspective. Suppliers of such goods consider themselves as manufacturers. It is important for the companies that they should themselves as stagers of events and not just the manufacturers of various products. Like any theatrical event, there should be a designed activity for the sets and dialogue scripting. Actors need to dynamically select individual sentences in response to the body language, questions and statements. In order to be receptive and an experience of thrill for the visitors, it has to be an interactive experience in such a way that the guest has more influence on the actions than the actors. In whatever situations where the experience is sensitive type the n we cannot expect the visitors to open up and engage in that activity on the first encounter. Sometimes it may require a number of encounters so that they reveal themselves over a period of time.3The process of designing services that convey unforgettable personal experiences is a conspiracy of art, development, knowledge and skill, and an art that is poorly understood. Theatre industry is considered to be someone with perfect control over the process of staging plays.4 An experience enter the minds of the